[Recommended]principals of Marketing

principals of Marketing Marketing Principles – Business Markets Names _________________ _________________ _________________ _________________ 1. Identify, describe, and give examples of the four major types of…

principals of Marketing
Marketing Principles – Business Markets
Names _________________
_________________
_________________
_________________
1. Identify, describe, and give examples of the four major types of business markets.
2. Why might business customers generally be considered more rational in their purchasing behavior than ultimate consumers?
3. List several characteristics that differentiate transactions involving business customers from consumer transactions.

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