Price And Channel Strategy
Construct a minimum 700-word plan for setting price and a distribution model (place/distribution) in Microsoft® Word. This plan should address at least three elements (from the Price and Place/Distribution list below) to be applied in the Price and Place/Distribution section of the marketing plan in week 5.
The selected company is the Week One researched Company(Tesla); the product/service were selected in Week Two (Tesla’s cars).
Price and Place/Distribution:
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
Note: Charts/graphs/tables do not count toward the word count.
The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Please, make sure that your paper contains 3 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.
Cite a minimum of three peer-reviewed references.
Format your assignment consistent with APA guidelines.
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