ASSESSMENT TASK 3a: Group Written Report ASSESSMENT TASK 3a: Group Written Report
Assessment Task 3a Activism campaign appraisal – Group written report
Submit your assignment electronically via LMS. To be completed and submitted in HTML format from the OU Wiki application.
Word limit 3000 words in total (+/- 10%), plus references (Students are required to use the LTU Harvard Referencing style)
Type of assignment Group assessment
Weighting 25% of the total marks for this subject
Grading criteria: Assessment specific grading criteria in the Subject Learning Guide
Important notes – For electronic submissions: ONLY Microsoft Office document types are accepted
– Font size not smaller than Times New Roman 12
– You MUST keep a duplicate copy of your assignment
Purpose and aims:
As a small group**, students will research, analyse and critically appraise an existing activism campaign aimed at addressing a social or environmental issue.
Activism campaign Respect.Now.Always – www.respectnowalways.edu.au
Students will critically analyse and appraise campaign objectives, planning, design and outcomes and write up their findings in s business report.
** This assessment requires students to actively engage and work collaboratively with a diverse range of students to be able to understand the perspectives of others; therefore, small groups of 5 (groups will be formed in week 3 or 4) will be formed by self-selection (with the support of the lecturer) however, you are highly recommended to have a range of disciplines, ages, cultural and linguistic skills as the greater the diversity of your group, the broader the range of ideas that will be available to you. This assessment task provides students an opportunity for inter-cultural learning, which requires a culturally heterogeneous mix of students.
Description of the assessment:
Students are required to reference at least 4 types of resources in the group written report:
1. Minimum of 6 journal articles (students are required to use scholarly and peer-reviewed articles) and textbooks.
2. Newspaper/Magazine articles
3. Company/NGO Websites
4. Company Sustainability reports
A total of 15-20 references are expected for the report
Suggested Template for Group Written Report
1. Assignment Cover Sheet
2. Executive Summary (5%)**
3. Background to the Issues (20%)
a. Identifying the problems/issues the campaign aims to address
b. Defining the campaign goals/objectives
c. How did the campaign establish credibility as an activist?
4. Analyzing the policy environment (15%)
a. Power-holder maps
5. Developing the strategy (20%)
a. Integrated Strategy Maps
6. Implementing the plan (20%)
a. Campaign calendars
7. Critical discussion of campaign outcomes (15%)
8. Conclusions (5%)
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