Comparing / Analysing Concepts of Strategy
„A business model can be viewed as the way in which a company transforms inputs to
add value for particular customer groups and includes the way in which it is managed. …
A strategy can be […] viewed as the way in which a company changes its business model.
Yip, G.S.(2003).Total Global Strategy II. New Jersey: Pearson p.64
Business strategy ….. defines the way the business wants and is able to compete in its
Corporate strategy …. defines the portfolio of businesses in which the corporation wants
to be and the resource allocation pattern among those businesses.
Lassere,P.(2007).Global Strategic Management, 2nd edition.Basingstoke: Palgrave Macmillan. p. 34f.
I see strategy as a means by which an organisation moves to attain its long-term aims.
Hussey,D.(1999).Strategy and Planning: Chichester:John Wiley & Sons p. 1
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