Prepare a persuasive report showing how the management problem/decision should be managed.
Cooper (2013) Business Research Methods. 12th ed. McGraw-Hill
Identify Apple https://www.apple.com
Identify a management problem. (Note: not a market research nature).
Specify research questions which address the management problem/decision.
Design a research program.
Carry out the research. Sourcing from ONLY secondary data.
Analyse the findings.
Identify alternatives and make recommendations to improve the performance of the organisation.
Suggested Report Structure (2000 words)
Executive Summary (which provides an overview of the whole report)
Conclusion and Recommendations
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