Write a full 5-page minimum “draft” paper that evaluates alternatives Strategies your Target Corp must consider to realize growth and competitive advantage.
Include one alternative Strategy or four possible relevant and applicable strategies that can be proposed to Target, and recommend a single strategy that Target might implement.
Identify the best Generic Strategy, Value Disciplines, and Grand Strategy to your organization.
Recommend a strategy or combination of strategies Target should implement
The following are the recommended strategies to consider, however Concentrated Growth will be the final recommendation with the focus on Target’s new “flexible format” stores.
Concentrated Growth is the strategy of the firm that directs its resources to the profitable growth of a dominant product, in a dominant market, with a dominant technology.
Market Development commonly ranks second only to Concentration Growth as the least costly and least risky of the 15 Grand Strategies. It consists of marketing present products, often with only cosmetic modifications, to customers in related market areas by adding channels of distribution or by changing the content of advertising or promotion.
Product Development involves the substantial modification of existing products or the creation of new but related products that can be marketed to current customers through established channels.
Innovation Grand Strategy seeks to reap the initially high profits associated with customer acceptance of a new or greatly improved product.
The post Strategic Evaluation, Choice and Recommendation For Target Corp.
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