In the book Predictive Analytics by Eric Siegel I don′t have the e-book, do you have a copy of the book? After reading chapter 6 in the Predictive Analytics book, please read the linked short article below: tinyurl.com/ya4p5oay Write 2-3 paragraphs about how you feel about AI and its future implications. Typical questions you may want to answer are: Will AI, if and when it is fully developed be a good thing, or a bad thing? How can it be used for good (or bad)? Should the government get involved? You shouldn’t just answer these questions, but instead, in general write some well thought out comments covering your beliefs. 2. Explain the concept of uplift in terms of marketing. What do you believe is the ultimate way a business could use big data and predictive analytics to obtain uplift? The answer to the first question will come from your interpretation of the chapter. For the second question you should think beyond the discussion in the book.
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