[Recommended][ANSWERED] Individual Assignment1600 wordsThe Consumer Journal Report requires you to analy

Individual Assignment1600 wordsThe Consumer Journal Report requires you to analyze theinternal and external factorsinfluencing the consumer decision-making process for amajorpurchase e.g. a car or a…

Individual Assignment1600 wordsThe Consumer Journal Report requires you to analyze theinternal and external factorsinfluencing the consumer decision-making process for amajorpurchase e.g. a car or a holiday.Your analysis MUST be based on reality that is you are required to research this topic with someone who has recently made such a decision. The assignment should be in report format.Your analysis will integrate a number of elements covered in Lectures 7-10. It is important to be analytical and NOT descriptive demonstrating an understanding of which theories were at play in this purchase situation.Marking CriteriaDescription of Internal Influences(Perception Learning Motivation Personality & Attitude)Description of External Influences(Group Influence Culture)Analysis and demonstration of understandingReport format presentation and referencingOverall impression of excellence
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