Consistent with King and Rigby (2005), there are various categories of business intelligence. This includes spreadsheets, reporting and querying software, digital dashboards, online analytical processing (OLAP), and data mining. Other types include process visualization, data warehousing, and local information systems. Different companies take advantage of different tools. However, some use the same applications. Normally, the choice of a business intelligence category is largely dependent on the type of business and its vision or goals (Groom & David, 2012). In essence, the management of a company picks on a tool that is best suited for its operations. Selecting the wrong tool or application can result in the collection of erroneous data, hence the business question may not benefit from the same. Managers ensure they determine information needs and how to best access the same before deciding which application to implement. In the same regard, there are those that apply more than one tool (Garza, 2013). This is common among large and well-established firms considering they require more data as…….
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