Get your sponsors together with other business leaders or government officials through your event, which will provide additional business opportunities for them
Make a company the lone sponsor in its category.
Sponsors like to be where their competitors aren’t!
Demographic Fit & True Numbers
The demographics of your event audience match the demographics of your sponsor’s customers.
g. the University of California’s athletic department segmented the university’s fan base according to seating sections.
g., The Houston International Festival’s educational program & student and family demographics
Tell the true numbers of the event attendance figures. Do Not fool anyone with exaggerated numbers.
Provide the best in hospitality.
g., Let your sponsors receive and visit places
that no one else can
(VIP hospitality tents, private parties, etc.)
Give your sponsors the opportunity to do promotions and other things at your event.
Duck race & Toyota case
Allow to sell their Products
Work with retailers & let sponsors promote each other
A final step to add tremendous value.
Educate everyone on your staff, and treat all sponsors with respect, make them feel important.
Write about them in your newsletters.
Send them cards on special occasions.
Help Sponsors Create Benefits
Be prepared to assist the potential sponsors with determining objectives that their companies should meet
through the sponsorship.
Benefits! Benefits! Benefits!
Five Keys to Developing Added Value
Brainstorm with your sponsors and other event managers
Analyze and research your event
Separate your sponsors from the clutter that they find in other forms of advertising
Create several situations to get your sponsors together, and generate B2B opportunities
Be creative with your hospitality efforts—do not just provide food and drink, make the experience unique for your sponsors
The post Business-to-Business Opportunities
Assignment status: Solved by our experts