[Solution]Advanced Digital Marketing: Digital marketing in practice

Advanced Digital Marketing Assignment 2 Brief: Digital marketing in practice. Value: 60%. Suggested Word Count: 2000 words (10% allowable either way). Indicate word count on…

Advanced Digital Marketing
Assignment 2
Brief: Digital marketing in practice.
Value: 60%.
Suggested Word Count: 2000 words (10% allowable either way). Indicate word
count on cover.
Format: Assignment type-written or word processed in 12-point font, double
spaced, with margins of at least 25mm.
Due: Modules 1-10 should be completed prior to commencement of this
assessment item.
Learning outcomes
Addresses learning outcome(s):
On successful completion of this unit, students will be able to:
2. Clearly explain the key factors of effective marketing through digital channels;
4. Clearly explain the function and relevance of various digital tools and
techniques in relation to digital marketing strategies; and
5. Design high-reach and high-engagement digital marketing strategies.
Related graduate attribute(s):
• UC graduates are professional – employ up-to-date and relevant knowledge
and skills (1.);
• UC graduates are professional – communicate effectively (1.);
• UC graduates are professional – use creativity, critical thinking, analysis
and research skills to solve theoretical and real-world problems (1.);
• UC graduates are global citizens – think globally about issues in their
profession (2.);
• UC graduates are global citizens – communicate effectively in diverse
cultural and social settings (2.);
• UC graduates are global citizens – make creative use of technology in
their learning and professional lives (2.);
• UC graduates are global citizens – behave ethically and sustainably in
their professional and personal lives (2.).
• UC graduates are lifelong learners – reflect on their own practice, updating
and adapting their knowledge and skills for continual professional and
academic development (3.);
• UC graduates are lifelong learners – adapt to complexity, ambiguity and change
by being flexible and keen to engage with new ideas (3.);
• UC graduates are lifelong learners – evaluate and adopt new technology (3.).
Additional Information
End Outcome: A.
Task
This assignment requires you to choose one of the marketing channels identified in
the first assessment piece, and formulate a marketing strategy around this channel.
It is broken up into two pieces: the strategy/justification, and a practical element.
PART A – STRATEGY and JUSTIFICATION (2000 words)
The first part of this assignment requires you to justify your choice of digital
marketing strategy and formulate an in depth marketing strategy.
The following elements should be included:
• A justification for choosing the particular strategy – including why it is potentially
more effective than traditional marketing channels, and why it is the most
effective digital strategy to pursue in this situation.
• An explanation of the function of your chosen digital marketing tool and the
particular benefits and features of it.
• Key strategies for driving traffic to the online business.
• An action plan outlining the key steps that need to be followed to implement
this strategy.
• Key management concerns that must be considered when implementing this
strategy – including change management and adoption of new technologies,
if applicable.
• A plan for evaluating and monitoring the effectiveness of the strategy.
PART B – PRACTICAL ELEMENT
The second part of this assignment requires you to demonstrate an understanding
of how these digital marketing strategies work in practice. To do this you have
two options.
If you chose an existing business you must follow option (i). If you are doing a
business that is your own start-up, you must choose option (ii).
i. Here you are required to reflect on your businesses existing marketing efforts.
This reflection must include both (a) evidence of the marketing campaign
(screenshot, email, social media posts, blog posts etc.) and (b) a personal
reflection about the ways in which you think the marketing campaign could
be improved or developed further (this reflection should be no longer than
400 words).
ii. If you chose to do your own start-up, you must develop a mock-up version of
your chosen strategy. This could include a website address, an example email
marketing campaign, a social media post, or an example blog post. This doesn’t
have to be ‘live’ as yet, though it should certainly be a good representation of
how the digital marketing strategy may look if you were to dedicate resources to
this strategy in the future.
Hints
• Use your first assignment as the foundation for this larger piece. Utilise what
you know about the online customer experience and customer interaction and
keep this in the back of your mind as you develop your strategy.
• Justify your strategy using academic and industry material. Not only will it help
provide legitimacy to your analysis, it may also provide you with some great ideas.
• Have a good look around at what digital marketing strategies other companies
are using- this might spark your imagination or help you to think innovatively
about this task.
• Depending on the strategy you chose, you will have different material to
present. Anything in the form of website, blog post or online content can be
screen-shotted and included in the body of your assignment. If it video content,
or other content which can not be captured easily via screenshot, please
provide a link and brief description of this content so its clear to the marker
what you are trying to display.
• Submit the assignment in .doc or .docx.
Assignment Checklist
Title: Full assignment question, single-spaced on the first page.
Identification: Full name and student number, single spaced on the first page.
Journal Articles: Argument or discussion uses a minimum of
five academic references (books or peer-reviewed journal articles)
and all are referenced in the assignment.
Page Numbers: Pages numbers placed on top right hand corner of each
page, without brackets or full stops.
Referencing: Harvard or APA system of referencing is used.
Full reference list – not bibliography – included at end of assignment.
Library and Resources: Assignment includes journals, papers and
books sourced from the library or other university resources.
Marking Sheet for Assignment
Assessment
Criteria
Introduction
(5%)
Explains key
elements of
effective marketing
through digital
channels
(15%)
Evaluates the
function of
various digital
marketing tools and
techniques
(25%)
Formulates a
high-reach and
high-engagement
digital marketing
strategies
(30%)
Demonstrates an
understanding of
digital marketing in
practice
(10%) PART B
Conclusion
(10%)
Accuracy of
sourcing, citation
and referencing.
(5%)
Less than 50
Pass
The purpose of the
assignment is not
clear.
No/Little explanation
evident, pure
description and ‘lists’
from literature. No
relevant examples
used.
No evaluation is
evident.
The formulation of
a digital marketing
strategy is not
evident.
No or little
understanding is
evident
No/Poor
conclusions.
Little or no
referencing, poor
structure, not in
assignment format.
Errors of grammar
and spelling make
understanding
challenging.
50-64
Credit
65-74
The purpose of
the assignment is
defined, but more
clarity required.
Some explanation
evident but still very
descriptive. No real
synthesis of ideas
and literature. Any
examples given
only add a little to
the depth of the
argument.
A limited evaluation
is undertaken
with very limited
reference to
practical examples
and academic
literature.
A limited digital
marketing strategy
is formulated. No
originality is evident.
Some demonstration
of an understanding
of digital marketing
practices. No
originality evident.
Some conclusions
but not well
developed. Not
acting as a synthesis
of the essay.s
Reasonable
presentation
and referencing.
Structure of the
assignment needs to
be tighter in order to
aid understanding.
At least 3 scholarly
articles and 2 texts
present.
The purpose of
the assignment is
clear and reasoning
evident.
Good explanation
clearly evident.
Some good synthesis
of ideas and
literature. Examples
add clarity to the
argument.
An evaluation is
undertaken, but with
limited utilisation of
practical examples
and academic
literature.
A digital marketing
strategy is
formulated. Some
originality is evident.
Some demonstration
of an understanding
of digital marketing
practices. Some
originality evident.
Clear conclusions
developing out
of the essay and
clarifying the overall
outcomes.
Good presentation,
structure and
consistent, accurate
referencing. At
least 3 appropriate
scholarly articles and
2 texts present.
Distinction
75-84
The purpose of
the assignment is
well explained and
supported.
Very good
explanation. Ideas
and examples
synthesized with
new ideas being
formulated.
Originality is
somewhat evident.
A good evaluation
is undertaken, with
clear utilisation of
practical examples
and academic
literature. Originality
and discussion is
evident.
A well-developed
digital marketing
strategy is
formulated.
Originality is evident.
A clear
demonstration of
an understanding
of digital marketing
practices. Some
originality evident.
Clear conclusions
developing out of
the essay, clarifying
the arguments made
and optimizing the
overall outcomes.
Excellent
presentation,
structure and
totally accurate
referencing. At
least 4 appropriate
scholarly articles and
2 academic texts
present.
High Distinction
85 plus
The purpose of
the assignment
is well explained
and supported.
Originality evident.
Excellent
explanation. Ideas
and examples
synthesized with
new ideas being
formulated.
Originality is clearly
evident.
A good evaluation
is undertaken, with
clear utilisation of
practical examples
and academic
literature. Originality
and discussion is
clearly evident
An excellent and
original digital
marketing strategy is
well formulated and
designed.
A clear
demonstration of
an understanding
of digital marketing
practices. Originality
evident.
Clear concise
conclusions
developing out of
the essay, clarifying
the arguments made
and optimizing the
overall outcomes.
Excellent
presentation,
structure and
totally accurate
referencing. At least
5 highly appropriate
scholarly articles and
2 academic texts
present.

The post Advanced Digital Marketing: Digital marketing in practice

Assignment status: Solved by our experts

>>>Click here to get this paper written at the best price. 100% Custom, 0% plagiarism.<<<

Leave a Reply

Your email address will not be published. Required fields are marked *