As a sales manager for Air-Trak, one of your responsibilities is writing sales proposals for potential buyers of your company’s Air-Trak tracking system. The system uses the global positioning system (GPS) to track the location of vehicles and other assets. For example, the dispatcher for a trucking company can simply click a map display on a computer screen to find out where all the companyâ€™s trucks are at that instant. Air-Trak lists the following as benefits of the system:
Ensuring vehicles follow prescribed routes with minimal loitering time.
â€œGeofencing,â€ in which dispatchers are alerted if vehicles leave assigned routes or designated service areas.
Route optimization, in which fleet managers can analyze routes and destinations to find the most time and fuel efficient path for each vehicle.
Comparisons between scheduled and actual travel.
Enhanced security, protecting both drivers and cargo.
For the purposes of this assignment, you donâ€™t need to worry about the technical details of the system; focus on promoting the benefits and asking for a decision regarding the test project. (Learn more about the Air-Trak system at www.air-trak.com.)
You must follow the following format and guidelines for all short paper assignments:
Title Page: Include your name. the paper title, course title, instructor’s name, and date.
Introduction: Discuss the purpose of the paper in succinct, declarative sentences. The introduction should offer a preview of the paper and its value, and be based upon the concepts studied in the course.
Discussion Content: Present relevant and legitimate information to support your purpose or argument and display evidence of an in-depth analysis of the topic.
Conclusion: This should be a summative paragraph which includes what you learned from rewriting the message.
References: A minimum of one reference must be used to support your discussion. Document all sources according to APA style.
The post Message Strategies: Proposals
Assignment status: Solved by our experts