Chosen Topic: Netflix
– Segmentation and Targeting.
1. Discuss what segmentation approaches would be used to derive potential segments
2. Once the potential segments are derived, discuss what criteria for evaluating the segment attractiveness have been used to select the final/chosen segment(s). Clearly substantiate the criteria that you have chosen and use available statistics on market size, market growth and etc.
3. How will you target the chosen segment(s) and what targeting strategy will be used and why?
The post Netflix Marketing Paper: Segmentation and Targeting
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