[Recommended]Thesis Papers: Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.

Thesis Papers: Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity. Small Business Class “Equity and Debt…

Thesis Papers: Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
Small Business Class
“Equity and Debt Financing
Using the Internet or Strayer databses, examine two (2) sources of outside equity capital available to entrepreneurs. Next, describe the source(s) you would use if you were creating a new company. Explain your rationale.
· Using the Internet or Strayer databses, analyze two (2) sources of debt financing. Next, discuss which non-bank source you would use if you were creating a new company. Explain your rationale.
Assignment 3: Promotion and Pricing Strategies
“Entrepreneurs must determine what to sell, to whom and how often, on what terms and at what price, and how to get the product or service to the customer. In short, a marketing plan identifies a company’s target customers and describes how it will attract and keep them. The process does not have to be complex” (Scarborough & Cornwall, 2015, p. 274).
With this assignment, you will address some of the basic areas within a marketing plan and help to refine your strategies for creating a successful business.
Using the business from Assignment 2, write a three to four (3–4) page paper in which you:
1. Identify its primary target market.
2. Specify three (3) methods you will use to research customer needs and wants.
3. Describe the marketing mix: a) product, b) pricing strategy, c) promotion, and d) placement/distribution.
4. Create a one-year advertising budget and plan that incorporates the use of various advertising media and publicity.
5. Include at least two (2) references outside the textbook.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
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