You are required to prepare a marketing communications plan and a communication piece for a small to medium business. e business can be from any industry, however it needs to be independent (not a franchise or chain retailer), local and/or owner-operated. Consult your tutor if you need any advice on your choice of organisation.
Interview the owner or manager about a specific marketing communications problem or idea. e communications problem or idea could relate to a product launch, a new service ordering, a store opening, boosting awareness of existing products, and so on.
There are two sections of this assignment:
Part 1: Preparation of a marketing communications plan
Part 2: Production of a creative marketing communication piece.
The post Book Report: Marketing communications program report
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