La Trobe University uses product differentiation strategy to make its brand to standout in the market. First and foremost, the University conducts market research in order to develop university’s’ programs that suit the desires of the market. For instance, due to strict workplaces, attending physical classes can be very challenging. This is why the university initiated the online master program that will give the quality skills and very convenient arrangements. The university also has excellent facilities and attractive buildings that make the university to stand out. With more than 33 000 students, La Trobe is one of the fastest growing Universities in Australia. The company brand is distinguished from other brands in the market by making its services to meet the exact needs of the customers. The university has also partnered with other Universities across the world such as Michigan State University in the USA, University of Leicester in the UK and Chinese University in Hong Kong. The University does not only enroll students from……….
The post Branding: La Trobe University
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