[Solution]Segmentation strategy: La Trobe University

Segmentation strategy Although the operations of the University has mainly targeted students within the country, the new master program is expected reach more students from…

Segmentation strategy
Although the operations of the University has mainly targeted students within the country, the new master program is expected reach more students from across the world. The online master program is designed for all the students willing to enhance their management skills regardless of their geographical location. By going online, La Trobe will be able to counter the stiff competition in the industry by expanding its brand awareness and reaching wider market.  There has been a high increase in the demand for higher education, and the electronic learning has become an effective strategy for reaching customers from regions with low accessibility of higher learning institution. Unlike its competitors, La Trobe has designed the program so that the customers will gain management skills with maximum convenience.
The strategy of La Trobe University to attract more students to enroll for the program is to make it more convenient. Master of Management Online is ideal for people who are already working. The knowledge gained by studying masters in management helps the students to gain more skills on management. Therefore, the organization’s required strategy is to make the……..

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