Thesis Papers: Impacts of Retailing
Topics Retailing – Consumer Perceptions
Retailing — Consumer Perceptions
Retailing has an impact on the daily lives of each individual all over the world. Retailing is “all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use” (Lamb et al., 2014, p. 231).
To better understand the relationship between strategic retailing factors and consumer perceptions, you will conduct a simple observation exercise. Follow these steps to successfully execute this Discussion:
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