[Solution]Codes: Encoding and Decoding

Codes: Encoding and Decoding  The encoding of visual texts is done through images we can relate  Ads use discourses/ ideologies of the society…

Codes: Encoding and Decoding
 The encoding of visual texts is done through images we can
relate
 Ads use discourses/ ideologies of the society in general and
the target group in particular
 Ads do this by taping into our cultural knowledge and our
worldview (ideologies)
 Ads present ideal/desirable lifestyles
 The decoding is anticipated because the ad appeals to our
dreams and desires
 Digital communication has given marketers unprecedented
access and information for each individual user-consumer
(mobile users the new targets of ads)
 Sexualisation of culture and society (sexual pleasure and
consumption)

The post Codes: Encoding and Decoding

Assignment status: Solved by our experts

>>>Click here to get this paper written at the best price. 100% Custom, 0% plagiarism.<<<

Leave a Reply

Your email address will not be published. Required fields are marked *