Culture jam ONE of the following images or videos and explain what culture jamming techniques you are using and why.
If you culture jam an image, please do the culture jamming on the existing image. However, if you are very good with photoshop etc. you can culture jam the image by reworking the image completely, but you must keep the original image. Please provide your culture jammed image (scanned if necessary) with your exam.
If you culture jam the video ad, please provide your culture jamming ad with the exam, specifying which video you culture jammed and why.
As a minimum you need to utilise and quote from the readings of week 12. You need to explain briefly what culture jamming is, and justify the particular culture jamming technique that you have used.
Burton, Graeme, 2010, Media and Society: Critical Perspectives, McGraw Hill Education, Maidenhead. Section: Advertising
Sturken, M. and Cartwright, L. 2009, Practices of Looking: An Introduction to Visual Culture, 2nd edition, Oxford University Press, New York and London,pp22-47
PLEASE NOTE: together with your answer do not forget to include your culture jammed image in your exam.
Word Length: 280 minimum 330 absolute maximum (references are not included in the word count)
Mark value: 10%
The post Culture jam ONE of the following images or videos and explain what culture jamming techniques you are using and why.
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