[Solution]MODE OF ADDRESS: FIRST PERSON ADDRESS

MODE OF ADDRESS: FIRST PERSON ADDRESS “I” – autobiographical, subjective mode, invites you, challenges you to imitate them and get into their act  Invites…

MODE OF ADDRESS: FIRST PERSON ADDRESS
“I” – autobiographical, subjective mode, invites you,
challenges you to imitate them and get into their act
 Invites you to be as beautiful, as active, as successful etc
as the person or people in the ad.
 When using authoritative persons this is to get you to
think they are letting you into a “secret” into something
you should know about
 This mode of address is more personal and intimate
 It is a mode of address that tells you something about –
the self, the inner self, the personal story, attitude,
beliefs
 It evokes trust and respect
 http://www.youtube.com/watch?v=XjDWbFm7S08 (Liberal party 2010 election ad, Abbott, I
stand …)
 http://www.youtube.com/watch?v=5OgQiOlJfc8 Daniel Andrews, ad campaign 2014 – I stand
for …)

The post MODE OF ADDRESS: FIRST PERSON ADDRESS

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