[Solution]The Australian media and advertising industry

The Australian media and advertising industry  The Australian media and advertising industry is worth 8 billion approx.  “Figures obtained by The Australian at…

The Australian media and advertising industry
 The Australian media and advertising industry is worth 8 billion approx.
 “Figures obtained by The Australian at the Cannes International Festival of Creativity
predict that internet advertising will rise 22 per cent year on year in 2013 to $4.1
billion.
 Internet advertising is reaching a point of maturity in Australia where digital spending is
not just about search advertising, but also includes sizeable contributions from display
and classified.
 Google commands a disproportionate share of digital ad spend in Australia, with Hitwise
data estimating that Google’s share of the local search market to be more than 87 per
cent.
 Yet despite making an estimated $1 billion in revenue from the Australian market,
Google paid just $74,176 in local taxes last year. Opposition communications spokesman
Malcolm Turnbull has been a vocal critic of tax laws that enable companies such as
Google and Facebook to use subsidiary offices overseas in low-tax countries to pay less
tax.” (Source: The Australian, 19/7/13)
 http://www.theaustralian.com.au/media/marketing/spending-on-internet-ads-to-overtake-tv-ads-in-2013-forfirst-time/story-fna12mff-1226666096274

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