[Solution]The importance of connotative meanings!

The importance of connotative meanings! Connotation  connotation = “interaction that occurs when the sign meets the feelings or emotions of the user and the…

The importance of connotative meanings!
Connotation
 connotation = “interaction that occurs when the sign meets the
feelings or emotions of the user and the values of their culture”
 connotation = the reader’s, listener’s, viewer’s etc
interpretation of what they see, hear, feel
 Visual images make association without explicit claims (plain
packaging of cigarettes)
 Techniques of mass persuasion (role of image in propaganda)
 Image makers and image handlers
 Packaging everything using marketing and advertising
discourses and techniques

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