The importance of connotative meanings!
connotation = “interaction that occurs when the sign meets the
feelings or emotions of the user and the values of their culture”
connotation = the reader’s, listener’s, viewer’s etc
interpretation of what they see, hear, feel
Visual images make association without explicit claims (plain
packaging of cigarettes)
Techniques of mass persuasion (role of image in propaganda)
Image makers and image handlers
Packaging everything using marketing and advertising
discourses and techniques
The post The importance of connotative meanings!
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