[Solution]Use of mythical/archetypal narratives

Use of mythical/archetypal narratives  The narrative of transformation (e.g. before and after- e.g. beauty and diet ads)  http://www.youtube.com/watch?v=cRdxXPV9GNQ&feature=related (Avatar trailer, transformation narrative, fear,…

Use of mythical/archetypal narratives
 The narrative of transformation (e.g. before and after- e.g.
beauty and diet ads)
 http://www.youtube.com/watch?v=cRdxXPV9GNQ&feature=related (Avatar trailer,
transformation narrative, fear, the Pandora planet)
 The myth of Pandora (Hope always remains)
 The myth of being eternally beautiful (fashion and cosmetics industry)
 The myth of being eternally young (the Peter Pan syndrome)
 The fairy godmother (everything is possible with a little help from a
powerful other that is benevolent)
 Magical, mystical almost miraculous qualities of products
(heroes are connected to products)
 http://www.youtube.com/watch?v=owGykVbfgUE (Old spice ad-horse)
 http://www.youtube.com/watch?v=40DykbPa4Lc&feature=related
 (martial arts and pepsi ad)

The post Use of mythical/archetypal narratives

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