[Solution]Marketing and Services Management

Task details and instructions: Critically evaluate how service quality theories can build and sustain customer relationships and experiences. Illustrate your answer with real life examples…

Task details and instructions: Critically evaluate how service quality theories can build and sustain customer relationships and experiences. Illustrate your answer with real life examples (100 marks)

As a guide you should:

(a) Critically evaluate service quality theories from academic literature (25 marks)
(b) Critically evaluate the literature on customer relationships and experiences (25 marks)
(c) Evaluate the theoretical connections, using appropriate academic literature, between service quality and customer relationships and experiences (25 marks)
(d) Illustrate your answer with marketing related practical examples as to how service quality theories can build and sustain customer relationships and experiences (25 marks)

Your work should be in a creative, critical and evaluative manner. Ensure that your arguments are clear and logical and where appropriate include academic sources, i.e. academic journal papers, which add weight to your points raised. Please show in your list of references an appropriate breadth and depth of references relevant to the topic.

Your work must be correctly referenced throughout in the Harvard format.

Your assignment should be word processed and produced in an appropriate academic style. The font should be 12, and be double spaced. The work should be completed on an individual basis.

We have set up a draft submission area so that you can check whether your work is adequately referenced. You are strongly advised to make use of this system. You can submit a draft as many times as you wish but you can only submit one final version. Therefore please ensure you submit to the correct area of OnlineCampus.
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