[Solution]Critically evaluate how service quality theories

Critically evaluate how service quality theories can build and sustain customer relationships and experiences. Illustrate your answer with real life examples (100 marks) As a…

Critically evaluate how service
quality theories can build and sustain customer relationships and experiences.
Illustrate your answer with real life examples (100 marks)

As a guide you should:

Critically evaluate service quality theories from
academic literature  (25 marks)Critically evaluate the literature on customer
relationships and experiences (25 marks)Evaluate the theoretical connections, using
appropriate academic literature,  between
service quality and customer relationships and experiences (25 marks)Illustrate your answer with marketing related
practical examples as to how service quality theories can build and sustain
customer relationships and experiences (25 marks)

Your work should be in a creative, critical and
evaluative manner. Ensure that your arguments are clear and logical and where
appropriate include academic sources, i.e. academic journal papers, which add
weight to your points raised. Please show in your list of references an
appropriate breadth and depth of references relevant to the topic.

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