[Solution]Global Marketing Strategy

Individual assignment (weighting: 50%) to be written in term A Hand-in on Turnitin by 4-00pm 11th December 2017. Your work must be submitted only online.…

Individual assignment
(weighting: 50%) to be written in term A

Hand-in on Turnitin by 4-00pm 11th
December 2017. Your work must be submitted only online. No paper submission is needed.

Your situation

You
are required to prepare a report for an existing company product (or service)
of your choice from the country of your choice. The report needs to address the
strategic marketing issues of market entry into both a developed and developing
country market. The company product should not already have an established
market presence in your chosen target countries.

Your report needs to address the
following

Analyse the nature of the two marketing environments in
which the company product or service will be targeted Critically analyse the marketing and / or business
implications arising for the company when it will enter in the two chosen
marketsRecommend and justify market entry mode(s) for entering
in each target market

Word indication for the whole assignment
= 3000 +/- 10% (references and appendices are excluded from the word count)

SUGGESTION:

The
early stages of the assignment involve researching and evaluating the chosen
markets.

For
information on geographic markets access the following sources and download the
relevant publications for analysis.

Via the University e-library access MarketLine Advantage and download
‘Country Profiles’ for each of the countries.Via the web access ‘UK Trade and Investment’
agency, select ‘Export’, navigate to each of the country pages and download the
‘Doing Business In’ guides.The market entry mode(s) & strategy you
suggest must be fully justified and supported by appropriate academic sources.

You
are expected to use, and reference fully, other credible and original sources
from the e-library and other on line resources.

Global Marketing Strategy
assignment 2017/18 – Marking guide

 

80%+

70-79%

60-69%

50-59%

40-49%

Fail
<40%

Analysis
of the macro – environment (30%)

The analysis of the
macro-environment has been carried out to an excellent standard. You clearly
linked your analysis to your chosen company and clearly highlighted many of the
challenges and opportunities faced by the company.

The analysis of the
macro-environment has been carried out to a very good standard. You clearly
linked your analysis to your chosen company and highlighted several of the
challenges and opportunities faced by the company.

The analysis of the macro-environment
is good. However, in some areas you could have added more detail. You linked
your analysis to your chosen company well, however, you need to provide more
details on the challenges and opportunities faced by the company.

The analysis of the
macro-environment has been carried out at a sufficient standard. However,
more details need to be added. You need to clearly link your analysis to your
chosen company in order to highlight the challenges and opportunities faced
by the company.

The analysis of the
macro-environment needs to be improved in different parts. You analysed the
macro-environment, but you did not link your analysis to your chosen company.
In this way you are unable to highlight the challenges and opportunities faced
by the company.

The analysis of the
macro-environment has been carried out in a poor way. There are sections
missing and you did not link your analysis to your chosen company.

Analysis
of the micro-environment (30%)

Your analysis of the micro-environment
and the way you linked it to the chosen company is excellent.

Your analysis of the
micro-environment and the way you linked it to the chosen company is very
good.

Your analysis of the
micro-environment is good and has been correctly linked to your chosen
company.

You need to provide more
details on your analysis of the micro-environment. More attention should be
paid to the link between the analysis and the implications for your chosen
company.

Your analysis of the
micro-environment is adequate as some elements of the micro – environment
have not been discussed.
Your analysis needs to be
linked to your chosen company

Your analysis of the micro-environment is poor
and has not been linked to your chosen company.

Choice of
the market entry mode
(30%)

Excellent choice of market
entry mode which has been thoroughly justified by the use of relevant and
good academic references.

Very good choice of market
entry mode which was adequately justified with relevant academic references.

Good choice of market entry
mode. More details could have been provided in order to strengthen the
justification of your choice.

Choice of market entry mode
is adequate. More justification of the choice is needed.

Choice of market entry mode
is adequate although improvements could be made. Justification of your choice
is weak and could be strengthened with the inclusion of more academic
references.

No choice of market entry mode / Wrong choice of
market entry mode.

Use of published work
(5%)
 

Comprehensive
use of published work, in particular academic journal articles, and other
material including and beyond the recommended sources.

Comprehensive
use of published work including and beyond the recommended sources.

Integrative and innovative
use of extant literature included and beyond the recommended sources.

Reasonable use of basic
texts and reference.

Some evidence of
appropriate reading but narrowly focused. Moreover, more referencing in main body was required.

Cuts
and pastes material and fails to evidence understanding.

Up
to date sources as appropriate.

Sources
are up to date and relevant.
 

Sources
are up to date and relevant.
 

Appropriate sources were
used.

Uses
sources from the Internet with limited academic credibility.
 

Limited or no use of
published sources.
 

Comprehensive
and flawless reference list in full Harvard style.

Comprehensive
reference list in full Harvard style.

Comprehensive
reference list.

Reference
list is reasonable in volume, although needs full Harvard style.

Reference
list limited and/or considerably removed from Harvard style.

No
referencing, and reference list.
 

Presentation
(5%)

Very
clear throughout and exemplary English language. Top level work.
 
 

Clear
throughout and good English language. High level work.
 

Work
is concise, clear and thoroughly acceptable.
 

Work
is concise, clear and largely acceptable.
 

Generally
clear, limited presentational appeal.

Lack
of clarity; unacceptable as a work
 
Grammatical
and/or spelling errors. Proof reading would have avoided many errors.

 
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