Research paper 1 is oriented around addressing the following questions:
• Explain the differences between a standardized and localized strategy. Which are the advantages and the disadvantages of each one?
• What is the role of the cultural pattern in a society? How these affect the consumption?
• How market research must proceed when an enterprise enters a new international market?
(Typically, research papers should have a title, author name and affiliation, abstract, keywords, introduction, multiple sections of literature review and literature analysis, conclusion, and references. You may model your research paper after any good literature review based paper that might have appeared in a well-known scientific journal – such as journal of marketing or journal of consumer research.
You must include latest research articles to exhibit research and understanding of changing international markets
The post International Marketing Management
Assignment status: Solved by our experts