Effects on ATM Banking Behaviour in Saudi Arabia
Aims and Objectives: Help to understand customer’s behavior and the reasoning behind the lack of usability of ATMs, and if these reasons affect the efficiency of ATMs, if yes than to what extent and how we can recommend solutions to recover from such ineffectiveness.
Importance: It will allow us to understand consumer’s behavior to similar new technologies in the future. When we understand their behavior we indicate other preferences for consumers. Expand the vision. ATM are too much a costly investment and an asset for financial Institutions, improving the usability of ATMs will get back with a return of this investment.
Scope: This study focuses in Saudi Arabia. Specifically Jeddah.
Methodology: Survey: Quantitative method. Distributed to people who have bank accounts.
Data Collection: Previous case studies conducted in Saudi Arabia regarding ATMs.
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