Theoretical background (kindly make it 1500 words):
Framework to be used to analyse the company
•Definition of innovation (Lecture 1: Joseph Schumpeter, Michael Porter, Peter F. Drucker, Everett Rogers, OCDE, UK departments for business innovation skills, John Bessant on managing innovation.)
• Sources of innovation (lecture 1: Slappendel 1996, Peter Drucker)
• Business model innovation – BCG
• Dimensions of innovation: incremental, radical, transformational.
• Managing innovation (lecture 5: Innovation space, A process view of innovation, Innovation management, Diffusion of innovation, Appropriating the benefits of innovation)
Marking schema of Theory 20%:
Proper choice of theories and conceptual frameworks to analyse the case at hand. The choice of theory should be thought carefully. Arguments should be clear on why the chosen theories and/or conceptual frameworks are adequate to understand the case. Clarity and concision in presenting the theories and/or conceptual frameworks. Good use of the literature, showing that proper research has been done on the adopted theory and/or conceptual framework.
Marking schema of Quality of sources and references 10% (also applies to the 3rd, 4th and 6th parts):
Choice of relevant sources of information and academic and industry references. Careful selection of references avoiding Garbage-In-Garbage-Out phenomenon. Triangulation of information when necessary.
The post Topic: Analysing Stitch Fix company innovation
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