Assignment 1 Brief
– Market Responsibility in Practice Report (40%)
Your task is to
choose, after careful thought and some initial research, one of the following markets, provide a brief overview of
the market, then identify a key issue of ethical concern and, with reference to
theories and concepts studied in the module, discuss the responsibility and response of different stakeholders in
the market to this issue.
SupermarketsComputer gamesFast food
restaurantsCosmeticsOnline gamblingAlcohol brandsSoft drinks Fashion
In considering the
ethical issues, think about the marketing strategies and tactics used in this
market and the wider social, environmental, supplier, and manufacturer and
consumer concerns as a starting point. A number of these issues will be
introduced during class and you will learn more about them in your reading.
You will be
expected to demonstrate some broad reading about your chosen market and the
ethical issue identified, using objective sources. For example, use quality
newspapers, business and market sector press, industry reports, and consumer
market reports such as business research and academic sources, rather than
relying on (often biased) company or pressure group websites. Harvard
referencing should be used. (see your business school referencing guide for
reports to be presented, written, structured and referenced to a good standard.
Individual reports should
be submitted via Turnitin by the end of Thursday, January 18, 2018 so start thinking soon about your market
and possible marketing ethics issue and begin work on the background reading on
your topic as soon as possible. If you are unsure about any aspect of what is
required, speak to your seminar tutor at any stage.
Marking Guide for the
Report (please see appendix for full assessment criteria).
Marking Guide for the Report
% of marks available
overview of the market and identification of a relevant ethical issue
of the ethical issue and discussion of roles and responsibility of different
the response of different organisations within the market to your chosen
relevance and appropriate use of a range of sources
written communication, presentation and structure
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