[Solution]Impact of Loyalty Schemes in the UK Grocery Industry

Impact of Loyalty Schemes in the UK Grocery Industry Section A Overview              As a result of increased competition and consumer awareness, businesses in the…

Impact of
Loyalty Schemes in the UK Grocery Industry

Section A

Overview             

As a result of increased competition and consumer awareness, businesses in the contemporary world are always looking for ways to attract and retain customers and maintain their competitive edge in the market (Lee & Lee, 2013). Among the strategies businesses have used to achieve this goal is the use loyalty schemes. A customer loyalty scheme refers to reward program offered by a firm to consumers who frequently make purchases (Dawes & Nenycz-Thiel, 2014). A loyalty scheme can also be defined as a………
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