[Solution]Company CRS and Corporate Communication Strategy: Starbucks

Company CRS and Corporate Communication Strategy: Starbucks Executive Summary             Traditionally, it was common for businesses to neglect their social responsibilities and focus entirely on…

Company CRS and Corporate
Communication Strategy: Starbucks

Executive Summary

            Traditionally, it was common for businesses to neglect their social responsibilities and focus entirely on profit maximization to enhance shareholder value. However, as a result of increased public scrutiny, consumer awareness, and competition, businesses have been forced to rethink their philosophies regarding how they can remain competitive. Many companies encounter issues that must be addressed to ensure sustainability. This is achieved through issues management and corporate communication.  Starbucks is among companies that have mastered the art of issue management and………..
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