Starbucks is an American coffee corporation and coffeehouse chain headquartered in Seattle, Washington (Simmons, 2012). The company has achieved great success both in its domestic and international markets. The corporation is ranked first amongst largest coffeehouse chain globally (Dwyer, 2017). The management at Starbucks has employed different strategies to ensure the company remains competitive, achieves sustainable growth, and maintains a good reputation. One area the management has focused on to maintain a good image is CSR (Simmons, 2012). In the past, Starbucks has suffered bad publicity for failing to honor its obligations to stakeholders such as…….
The post The Role of CSR within Starbucks
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