[Solution]Your focus will be on the domestic or U.S. marketing of the product only and not any of the global operations, if any

There is a writing assignment in Week 2, 4, 6, and 8. Each assignment is designed to assess your ability to analyze and synthesize the…

There is a writing assignment in Week 2, 4,
6, and 8. Each assignment is designed to assess your ability to analyze and
synthesize the course content for that week by applying the concepts to the
same product or service each and every week.   This means you can’t rely
on referring to the course content to ‘find’ the right answer.  First, you
need to understand the concepts, and then you need to be able to apply those
concepts based on the description in each writing assignment. 

Your
focus will be on the domestic or U.S. marketing of the product only and not any
of the global operations, if any.  Each writing assignment will focus on
the concepts discussed during the week. Your job is to apply those concepts to
your chosen product or service.  

The
submission requirements for each of the four writing assignment are as follows:

Prepare as a word processed document (such
as Microsoft Word). Your assignment should be the equivalent of
approximately five pages of double spaced text (approximately
a half page for each of the eight questions in the assignment.) This will
require you to be judicious in your writing and include only relevant
information.Be sure your name, writing assignment
number, and the name of your product or service are on the cover page of your
writing assignmentUse a simple 12 point font such as Times
New Roman.  Use black ink for majority of your work and only use colors if
it enhances your ability to communicate your thoughts.  Include a bibliography with at least four
references.  You may use APA style

The
marketing concepts to be covered in the writing assignments are as follows:

Week
2

Part
1

Marketing orientations — Demonstrate
an understanding and application of a marketing orientation to add value for
customersValue offering — Outline a product or
service offeringSWOT analysis — Conduct a simple SWOT
analysisObjectives — Frame strategic marketing
objectives

Part
2

Customer empowerment — Identify how
offerings use social networks to communicate and empower customersCustomer loyalty — Explain customer
lifetime value and most valuable customersCustomer satisfaction — Identify how
customers communicate satisfaction or dissatisfactionCustomer privacy — Identify and value
a company’s privacy policy 

Week
4

Part
1

Model of consumer behavior: environmental
factors — Use model of consumer behavior to identify factors most likely to
affect a marketModel of consumer behavior:  consumer
factors — Use model of consumer behavior to identify the consumer factors most
likely to affect a marketRole of involvement in purchase decisions
— Identify how consumers’ involvement affects their purchase behaviorsConsumer decision-making process —
Identify and select a decision-making process most likely to be used by
market. 

 Part
2

Segmentation — Use segmentation
characteristics to identify market segmentsTarget market– Identify usable market
segmentPositioning — Apply a positioning strategyTarget-Market – Determine a target-market
strategy

Week
6

Part
1

Offering — Describe product or service
offering features and benefitsType of consumer offering — Suggest
marketing strategy based on the offeringProduct line extensions or new product
development — Suggest product line extensions or new product offeringsProduct lifecycle — Suggest marketing
strategies based on product’s or service’s lifecycle stage

Part
2

Marketing channels — Outline a
multi-channel distribution systemMarketing channel strategy — Recommend
marketing channel strategy based on intensity of distributionValue chain — Discuss how channel members
add value to customerPricing strategy — Analyze and recommend
pricing strategy 

Week
8

Part
1

Integrated Marketing Communications —
Understand how IMC creates value for customersMarketing communications objectives —
Develop marketing communications objectives using AIDA modelPromotion mix — Select appropriate
promotion tools based on marketing communications objectives Message and media strategy– Design a
simple message and media plan

Part
2

B2B marketing — Differentiate between B2C
and B2B marketingSegmenting B2B markets — Identify B2B
market segmentsMarketing Information System — Identify
sources of inputs into a Marketing Information SystemMarketing Metrics — Understand importance
of Return on Marketing Investment, and identify metrics relevant to measure
marketing plan results

Be sure to review the
grading rubric before completing each of your writing assignments, and take
note that 20% of your grade on each of the writing assignments will focus on
grammar and composition, adherence to submission requirements, and use of a
college-level style guide for writing and referencing.
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