Research paper is oriented around addressing the following questions:
• What is the role of the creativity in the segmentation process?
• Why can we say that having an excellent global positioning is one of the principal assets of a brand?
•What criteria should global marketers consider when making product design decisions?
•Identify several global brands. What are some of the reasons for the global success of the brands you chose?
(Typically, research papers should have a title, author name and affiliation, abstract, keywords, introduction, multiple sections of literature review and literature analysis, conclusion, and references. You may model your research paper after any good literature review based paper that might have appeared in a well-known scientific journal – such as journal of marketing or journal of consumer research. The references must be current and your thoughts must be supported by current real life examples).
The post Topic: International Marketing Management
Assignment status: Solved by our experts