[Solution]What is the role of the creativity in the segmentation process?

Research paper is oriented around addressing the following questions:  • What is the role of the creativity in the segmentation process?  • Why can we…

Research paper is oriented around addressing
the following questions:

 • What
is the role of the creativity in the segmentation process?

 • Why
can we say that having an excellent global positioning is one of the principal   assets of a brand?

  •What criteria
should global marketers consider when making product design decisions?

  •Identify
several global brands. What are some of the reasons for the global success of
the brands you chose?

(Typically, research papers should have a
title, author name and affiliation, abstract, keywords, introduction, multiple
sections of literature review and literature analysis, conclusion, and
references. You may model your research paper after any good literature review
based paper that might have appeared in a well-known scientific journal – such
as journal of marketing or journal of consumer research. The references must be
current and your thoughts must be supported by current real life examples).
The post What is the role of the creativity in the segmentation process?

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