After establishing a powerful name and image in the industry, corporations start looking for ways to leverage their powerful brand. Brand expansion is one of the strategies used by corporations with a powerful brand to win more customers and improve the amount of revenue. The brand expansion, according to Aaker and Biel (2013), is the launching of a different product category under that same brand name. Although the strategy comes with diverse benefits, corporations are required to be very calculative because the move comes with a fair share of………..
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