*importance ?session1/Introduction to Global Standardisation Adaptation/pdf?
•Each individual is to complete an essay analysing current opportunities and challenges in regard to standardizing or adapting strategies across international marketing. The title of the essay is:
•“Standardising and/or Adapting International Marketing Strategy – A Critical Review”
•The essay should be divided into three parts:
•Part 1: Each student should complete a review of the international marketing academic and industry literature on the topic of international standardisation/adaptation and provide a critical review of the key aspects and current debates and developments. The critical review should be based on broad reading of relevant standardisation/adaptation literature and not be specific to any one industry.
•Part 2: Each student should focus on a particular sector and critically review the level of standardisation/ adaptation practiced by international companies within that sector. Students may choose from sectors such as food, drink, technology, automobile, pharmaceutical, airlines, hotels etc. etc. Student should provide examples by either focusing on one international company as a single mini-case (Note: McDonald’s may not be selected as single mini-case if focusing on he fast food sector) or provide a number of international companies as examples within that sector. The opportunities and challenges facing chosen companies within that sector in relation to standardising/adapting should be outlined. Part 2 may be longer than parts 1 and 3.
•Part 3: Each student should provide a comprehensive set of conclusions and recommendations regarding the optimum balance international companies should try to achieve in regard to standardising or adapting international marketing strategies within the chosen sector.
1 similar rate low than 5% 100% original
2 not out of topic
3 no mistake in Grammar
4 no format problem
5 no sources/citations issues ( all reference has in-text reference , all in-text reference put in reference list)
6 Word count enough
7 add table of content match subtitle
8 add introduction conclusion
9 add abstract
10 add recommendation
11 Instruction fully covered
12 Paper not lacks proper research
13 not Wrong data/statistics/calculations present
14 more refrence
15 require rich graphs, tables and/or charts to enrich paper
16 extension revision in 14days
17 sign high level top 10writer
18 The first name in topic is school name do nor sign same writer in one school
19 make sure 100% pass
20 reference is academic
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