[Solution]What are the Different Loyalty Schemes Used in the UK Grocery Industry?

Different businesses across different industries implement different loyalty programs depending on their goods and services (Chhabra, 2017). For example, loyalty schemes in the airline industry…

Different businesses across different industries implement different loyalty programs depending on their goods and services (Chhabra, 2017). For example, loyalty schemes in the airline industry are somehow different from what is offered in the retail industry. In the grocery industry, common programs include points programs and cash back programs. In points program, a consumer earns points based on how their spending. Obviously, those who spend on different foods products every month earn more points as compared to those who spend little. Examples of UK grocery stores that have implemented loyalty points programs include Tesco and Sainsbury (Palmer, Cockton, & Cooper, 2012). In a cash back program, users or consumers earn money when they spend a certain amount of money on their purchases (Lal & Bell, 2003). The money that is earned in the process can be…………
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