Critically evaluate the various modes of entry available to Lidl and recommend – with justification based on the findings of your analyses in Tasks 2, 3 & 4 above – the most suitable mode of entry that will enable this strategic international expansion to be a success for the company.
Worth 20% of the overall mark; 825 words.
• This task must be presented in the fourth and final section of the main body of your report.
Word count As indicated above, your assessment should be 3000 words in total (+ / – 10%).
Details about the indicative word count for each section of the report are outlined in the Task Details above. Additional guidance can also be found in the assignment’s ‘Indicative Structure’ document in the Assessments section of the Blackboard Module site.
The word count excludes the following:
cover pagecontents pagereferencestablesdiagramsappendices
Marking criteria/scheme: Marks for your assessment will be awarded with reference to the weighting of the tasks outlined above and to the Level 7 grade descriptors.
Penalties for exceeding word count/ duration: We expect all students to comply with the indicative word count outlined in the Task Details above.
Feedback arrangements: “The purpose of feedback is not to provide students with a benchmark between passing and failing but to identify strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards Policy).
Feedback will be made available within 3 weeks of submission date.
All marks will be ratified at the appropriate Board of Examiners following internal and external moderation.
Please note that being dissatisfied with your results does not constitute grounds for an academic appeal.
Support arrangements: AskUS
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The University takes all forms of academic misconduct seriously. This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. You can find out how to avoid academic misconduct here.
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Personal Mitigating Circumstances
If personal mitigating circumstances may have affected your ability to complete this assessment, you can find more information about personal mitigating circumstances procedure here.
Reassessment: If you fail your assessment and are required to be reassessed, you will be notified by RKC following the appropriate Board of Examiners. RKC will provide you with the reassessment brief and submission details.
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