[Solution]Exploring the Psychological Impact of Social Media Marketing within the UAE

PARTICIPANT INFORMATION SHEET   PROJECT TITLE: Exploring the Psychological Impact of Social Media Marketing within the UAE INVITATION You are being asked to take part…

PARTICIPANT INFORMATION SHEET

 

PROJECT TITLE: Exploring
the Psychological Impact of Social Media Marketing within the UAE

INVITATION

You are being asked to take part
in a research study on the psychological impact of Facebook social media
marketing within the UAE. The research is supervised by Lucy Bolton. The
investigator is Rima Al Tal. The project has been approved by the School of Social
Sciences Ethics Committee at Heriot-Watt University.

WHAT
WILL HAPPEN

In this study, you will be asked to take
part in a semi-structured interview where you will be asked questions about social
media marketing and your perceptions, decisions, feelings, opinions, and
experiences of this. With your permission this interview will be recorded (NB.
This recording will be securely stored and written up anonymously).

AIM
OF THE PROJECT

The aim of the study is to identify the
implications of Facebook social media marketing on the perceptions, feelings, decisions
and opinions of its users, with a particular focus on the fashion industry.

TIME
COMMITMENT

The interview will typically take 30-45
minutes.

PARTICIPANTS’
RIGHTS

You may decide to stop being a part of the
research study at any time without explanation. You have the right to ask that any
data you have supplied to that point be withdrawn. You have the right to omit
or refuse to answer or respond to any question that is asked of you.

BENEFITS
AND RISKS

There are no known benefits or
risks for you in this study.

COST,
REIMBURSEMENT AND COMPENSATION

Your participation in this study is
voluntary; there is no compensation for your participation in this study.

CONFIDENTIALITY/ANONYMITY

In compliance with the Data Protection Act
and Freedom of Information Act, the data we collect will not maintain any
personally identifiable information about you. No one will link the data you provide to any identifying
information you may supply. Data will be used in coursework carried out by
students in Psychology. Additionally, it might be used for research outputs
such as articles and conference presentations.
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