Task details and instructions:
Read the case study at
the end of this assignment brief and then complete the following tasks:
Write a report explaining why Jan may be encountering the difficulties
he is facing and to make recommendations as to how he should proceed, in
order to implement this change successfully.
Your report should address the following:
1. The people management issues that potentially underpin the
difficulties Jan is facing (30 marks) – 900 words.
2. The steps that Jan should take in the short and medium term, to get
the launch of the new product back on track (40 marks) – 1200 words.
3. The leadership style(s) that Jan should adopt in this process,
including the reasons why (20 marks) – 600 words.
4. Any decisions or support that might be needed at board level to
help improve this situation (10 marks) – 300 words.
Your answer should be written as a report, with headings and
You should draw on and reference theories of leadership and change
Via the University of
Bridges, W. (2009). Managing Transitions: Making the Most of
Change. 3rd edn. London: Nicholas Brealey.Carnall, C.A (2007). Managing Change in Organisations. 5th
edn. Harlow: Prentice Hall. Hayes, J. (2014). The Theory and Practice of Change
Management. 4th edn. Basingstoke: Palgrave Macmillan.
Brisson-Banks, C.V. (2009).
Managing Change and Transitions: A Comparison of Different Models and Their
Commonalities. Library Management, 31
(4/5), 241-252.Kotter, J.P. (1995). Leading
Change: Why Transformation Efforts Fail. Harvard
Business Review, (73) 2, 59-67.Schein, E. (2002). The Anxiety
of Learning. Harvard Business Review,
80 (3), 100-106.
On the Internet:
Prosci’s ADKAR model (a goal-oriented change management model to guide
individual and organizational change) – free guides are available to download
‘Managing Transitions’ by
William Bridges: Brief Summary of Key points;Online interview with Ed
Schein’s learning and survival anxieties:
TED Talk by Jenni Cross on 3
myths of behaviour change, which highlights ways in which behaviour may be
* There are multiple models of change
management to be found within the academic and practitioner literature.
Lewin’s field-force analysis and 3-step model of change led the way.
Your assessment should be 3000 words
in total (+ / – 10%).
The word count excludes the following:
– cover page
– contents page
Marks for your assessment will
be awarded with reference to the Level 7 grade descriptors.
Penalties for exceeding word count/ duration:
We expect all students to comply with the indicative word
count outlined in the Task Details above.
“The purpose of feedback is not to provide
students with a benchmark between passing and failing but to identify
strengths and where there is room for improvement and development” (Assessment and Feedback for Taught Awards
Feedback will be made available within 3 weeks of
All marks will be
ratified at the appropriate Board of Examiners following internal and
Please note that being dissatisfied
with your results does not constitute grounds for an academic appeal.
The University takes all forms
of academic misconduct seriously. This
includes plagiarism, asking someone else to write your assessment for you or
taking notes into an exam. You can find out how to avoid academic misconduct here.
If you have any questions about
assessment rules, you can find out more here.
If personal mitigating
circumstances may have affected your ability to complete this assessment, you
can find more information about personal mitigating circumstances procedure here.
If you fail your assessment and
are required to be reassessed, you will be notified by RKC following the
appropriate Board of Examiners. RKC will provide you with the reassessment
brief and submission details.
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