Business communication for the fashion industry – delivering the message!
Fashion businesses and products/services face the challenge of recognition and differentiation within a crowded and highly competitive market. Ensuring that the appropriate marketing strategy has been developed and implemented by a business is crucial for success. Part of this requires strong communication channels with their potential customers – sending a coherent and attractive message. Being able to reach a specific audience that identifies with your product and/or service is proving harder and more complex to achieve.
The changing media and communication landscape over the last five years bears witness to the need to understand and relate to differing methods of reaching a more fragmented and diversified market for fashion. Business owners and operators in the fashion industry must understand and be conversant with a variety of dynamic media and communication tools. These tools range from products such as smart phones and tablets to software and social media platforms such as twitter and Facebook…..alongside traditional marketing and communication formats (magazines, billboards and TV).
Based on the above introduction, research and discuss the current and future implications of communication for the fashion industry. Consider the role of media technology and its relationship with fashion media audiences.
Having undertaken some general research for this assignment, students are required to limit their analysis to a single fashion related business – fashion boutique or independent fashion retailer, fashion chain store or department store, fashion event, accessory, lingerie, swimwear company
Your analysis should contain company research you have undertaken detailing company profile and target market. Ensure that you describe and evaluate the current offerings of media tools, products and services available to the fashion industry. Also you must explain why certain media products and services are better suited to particular fashion businesses or products – please give examples to back up your argument. Finally you should make some recommendations on business communications for the company you have studied
Key factors to include when structuring this essay:
The type of business / product and its demographics (audience)Competition and current market conditionsTechnology choice / communication channels – the training and implementation (as well as
ongoing operational costs (product lifecycle))Future trends in fashion mediaReference list – minimum of ten references (Harvard referencing style)
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