[Recommended]Identify one current struggling consumer product.

Identify one current struggling consumer product. Access the GCU Library business data bases. Research “rebranding strategy.”   In a paper of 750-1,000 words, present a…

Identify one current struggling consumer product.
Access the GCU Library business data bases. Research “rebranding strategy.”
 
In a paper of 750-1,000 words, present a rebranding strategy for the product, including the following:
 
A new name
 
Changes in packaging
 
The price point
 
Product position
 
Advertising strategy
 
A distribution method
 
Improvements in design or quality
 
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
 
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
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