This assessment is designed to help you to recognise what happens during an event, as well as the role and the purpose of events within the community and how they can impact the society. It will help you to understand how and why events are held and just how influential the industry is.
Choose a public event that has been completed within the past 12 months such as the Royal Easter Show or a local festival, for example, the Marrickville festival, and prepare an event research report on it. You should perform basic research prior to commencing the assessment to ensure there is adequate information available to complete the task. Note that the chosen event will also be used to complete Assessment 2.
The structure of the report should be as below:
Title page – The title page must include the subject of the report, lecturer’s name, student name and ID, the due date and the word count.Table of ContentsBackground/ About the Event – a description of the event including a brief history (250 words)Stakeholder overview – Who are they? What is their contribution to the event (financial, product, kind)? (250 words)Marketing – How is the event marketed? Is the marketing successful? (300 words) ASSESSMENT 1 BRIEF Subject Code and Title
EVN101 Introduction to Events Assessment
Event Research Report Individual/Group
1,250 words (+/-10%) Learning Outcomes
This assessment addresses the Subject Learning Outcomes outlined at the bottom of this document. Submission
Due by 11:55pm AEST/AEDT Sunday end of Module 2. Weighting
30% Total Marks
EVN101_Assessment_1_Brief_Report_Module 2 Page 2 of 4Impact – How does this event impact the society and economy? (300 words)Conclusion (150 words)References – To be completed in APA 6th Style (not included in word count)Appendices (if any)
The report should include at least 4-6 academic references. Wikipedia is not an accepted reference source.
Students should submit the report via the assessment link in the navigation menu of EVN101: Introduction to Events on Blackboard before 23:55 AEST/AEDT on the due date. The Learning Facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
EVN101_Assessment_1_Brief_Report_Module 2 Page 3 of 4
Assessment 1 Rubric: Event Research Report Assessment Attributes Fail (Unacceptable) 0-49% Pass (Functional) 50-64% Credit (Proficient) 65-74% Distinction (Advanced) 75 -84% High Distinction (Exceptional) 85-100%
Knowledge and understanding of the chosen event
Percentage for this criterion 40%
Limited understanding of required concepts and knowledge, including the background of the event, marketing strategies, stakeholders and/or the impact of the event on society.
Knowledge and understanding of the background of the event, marketing strategies, stakeholders and impact of event on society has been demonstrated with some gaps.
Thorough knowledge and understanding of the background of the event, marketing strategies, stakeholders and impact of event on society has been reflected in the description.
Highly developed understanding of the background of the event, marketing strategies, stakeholders and impact of event on society is reflected in the detailed description and is well-supported by evidence from research.
A sophisticated understanding of the background of the event, marketing strategies, stakeholders and impact of event on society is reflected in the detailed and insightful description. Assertions are clearly-supported by explicit links to research.
Research and analysis
Percentage for this criterion 40%
Limited research, relying predominantly on academically questionable and/or an insufficient number of sources
Incomplete or superficial analysis and synthesis of knowledge
Research is drawn from a sufficient number of sources, most of which are academically reliable
Analysis and synthesis of knowledge generally supports opinions and conclusions, but with some gaps or inconsistencies.
Research is thorough, being drawn from a sufficient number of academically reliable sources
Analysis and synthesis of knowledge is objective, coherent and supports opinions and conclusions
Research is detailed, being drawn from an extended range of academically reliable sources
Analysis and synthesis of knowledge is coherent, methodical and clearly supports opinions and conclusions
Research is robust and detailed, being drawn from an extended range of reliable sources
Analysis and synthesis of knowledge is critical, methodical and clearly supports opinions and conclusions
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Effective academic communication
Percentage for this criterion: 20%
Difficult to understand for audience, no logical/clear structure, poor flow of ideas, argument lacks supporting evidence.
Referencing does not resemble APA.
Information, arguments and evidence are presented in a way that is not always clear and logical.
Referencing generally resembles APA with some errors.
Information, arguments and evidence are well presented, mostly clear flow of ideas and arguments.
APA referencing employed, with occasional minor errors.
Information, arguments and evidence are very well presented; the presentation is logical, clear and well supported by evidence.
There are no errors in APA referencing
Expertly presented; the presentation is logical, persuasive, and well supported by evidence, demonstrating a clear flow of ideas and arguments.
There are no errors in APA referencing. The following Subject Learning Outcomes are addressed in this assessment
Research and recognize the scope of the event industry.
Provide an overview of the stages involved in the planning and implementation of events.
Explain the role and purpose of different events in society.
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