AIO Psychographic approach is an approach that is used by marketers to construct individual psychographic in a given industry. IOA approach is analyzed by giving customers in a given market an opportunity to respond to surveys questions. The advertising experts widely use this method with the aim of understanding the market, and the needs and preferences of the customers (Sathish and Rajamohan 2012). This is the approach that has, in the recent past, been embraced by fitness and lifestyle by collaborating with blogers. Influential bloggers are hired by organizations to talk about a given product or training activities and therefore attracting the views of the customers.
This paper examines how health and fitness lifestyle is promoted online……….
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