[Solution]Digital Marketing and Consumer Experience

Introduction Since 1990s, digital marketing has been receiving pronounced attention in the business sector following the need to incorporate technological approaches in marketing. The success…

Introduction Since 1990s, digital marketing has been receiving pronounced attention in the business sector following the need to incorporate technological approaches in marketing. The success of digital marketing is recognized in brand promotion and the use of electronic devices to reach consumers from different parts of the world. Recent business reports on digital marketing confirm that; Australia has recorded increased digital marketing service- users in the recent years, and the number is expected to escalate to higher levels in the coming years, following major technological advancements that are currently being made in the business industry. The primary objective of digital marketing is highly inclined on………………

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