module 7: Find an Example of a Cost Leadership Strategy
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Research and find an example company that is following a Niche (focus) Cost Leadership strategy and describe what the firm is doing to implement this form of competitive advantage. Be specific in explain which benefits the company has eliminated to reduce costs.
Rules: No WalMart
No SouthWest Air
No Dollar Store (these don’t apply because they are national and global chains, and not niches.
Lastly, no examples from the eText or lecture.
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