I went to international field experience with the University to Switzerland. I choose my topic based on a lecture about Luxury Management Lecture. In the Luxury goods management lecture, Dr. Fabio Dume explained how Luxury companies abandon traditionally accepted marketing principles and adopt the “anti-laws of marketing” to market the luxury goods. Therefore, I am interested in writing and highligting differences and similarities of specific industry of product, for example watches, involved luxury (Anti-laws of marketing) and non-luxury. Please revise my research title, sounds awkward. 10 pages (not including cover page or references) double spaced.Some sources I already found it:Emerald Group Publishing Limited. (2015). New Perspectives in Luxury Branding (Vol. First edition). Bingley, UK: Emerald Group Publishing Limited. Atwal, G., & Williams, A. (2009). Luxury brand marketing — The experience is everything! Journal of Brand Management, 16(5/6), 338–346. Rebholz, J. S. (2017). The lap of luxury. Design: Retail, (3), 86.
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Description I went to international field experience with the University to Switzerland. I choose my topic based on a lecture about Luxury Management Lecture. In…